At Aussie Beef & Lamb, our goal is to help food professionals in the UK achieve success with Australian beef and lamb. It starts with educating chefs and the food community at large about Australia’s unique pasture-based production practices and how all those family farms contribute to our place in the dynamic global protein supply chain. We also get directly involved with culinary support, through product development and menu ideation. When Aussie meat hits the menu or the meat case, we are there with customized marketing support from resource support to full creative activations. All the while, our social media and consumer outreach help build a hunger for Aussie grassfed beef and lamb.